ROLE
Product Design
User Research
TIMELINE
11 weeks
[Summer 2025]
TOOLS
Figma
Figjam
OVERVIEW
Shaping features across the product.
In the Summer of 2025, I joined SHB's Digital Transformation Team as a product design intern, contributing to three features on SHB SAHA — the bank's newly launched mobile banking app.
My primary focus was a personal financial management tool, a new consumer-facing feature designed to improve customer experience and build long-term loyalty. Alongside this, I worked on integrating a credit package into the onboarding flow, and supporting research and exploration for the quarter's core focus — the Security Center.
Over the summer, I worked on:
Cash flow & asset management features
Onboarding redesign for new credit offerings
Security Center research and discovery
CONTEXT
Designing for digital transformation.
As one of the leading commercial banks in Vietnam with over 30 years of history, Saigon-Hanoi Bank (SHB) is currently undergoing a massive digital transformation to better serve its growing customer base. Through their forward-thinking "Bank of the Future" initiative, SHB is actively modernizing its digital footprint to deliver a more accessible, seamless, and innovative mobile banking ecosystem.
I joined their core digital transformation team to work on the SAHA platform, where I was able to contribute to features that were considered core to the retail banking experience on their applications and support various other features.
OVERVIEW
Shaping features across the product.
In the Summer of 2025, I joined SHB's Digital Transformation Team as a product design intern, contributing to three features on SHB SAHA — the bank's newly launched mobile banking app.
My primary focus was a personal financial management tool, a new consumer-facing feature designed to improve customer experience and build long-term loyalty. Alongside this, I worked on integrating a credit package into the onboarding flow, and supporting research and exploration for the quarter's core focus — the Security Center.
Over the summer, I worked on:
Cash flow & asset management features
Onboarding redesign for new credit offerings
Security Center research and discovery
CONTEXT
Designing for digital transformation.
As one of the leading commercial banks in Vietnam with over 30 years of history, Saigon-Hanoi Bank (SHB) is currently undergoing a massive digital transformation to better serve its growing customer base. Through their forward-thinking "Bank of the Future" initiative, SHB is actively modernizing its digital footprint to deliver a more accessible, seamless, and innovative mobile banking ecosystem.
I joined their core digital transformation team to work on the SAHA platform, where I was able to contribute to features that were considered core to the retail banking experience on their applications and support various other features.
PROBLEM SPACE
Vietnamese banking customers span a wide range of financial literacy levels, life stages, and relationships with money — from first-time savers to seasoned investors, from those who prioritize safety to those who spend freely. In order to design a comprehensive experience, we mapped users across two axes: where they are in their financial journey, and how they think about money.
This shaped two core design priorities — turning a user's own banking data into actionable insights, and building financial literacy progressively, from the basics to more advanced concepts, all within a single financial hub on the app.