OVERVIEW
Campus life, simplified for students.
College life outside the classroom is noisy — clubs, events, and opportunities constantly competing for attention.
We set out to make discovering what's happening on campus, and reaching the right audience, feel effortless and worthwhile for CMU students.
MY ROLE
As the sole designer on the team, I:
Led user research through surveys and interviews to identify student needs and inform feature decisions
Produced and iterated on wireframes from low to high fidelity to define the site's UX and UI
Worked closely with developers across the full pipeline to launch and update the site
PROBLEM SPACE
How might we reduce the friction of sharing and discovering events, opportunities and clubs for CMU students and organizers so that the right information reaches the right people at the right time?
CMU students are navigating a fragmented landscape of social media, email lists, posters, and word of mouth — yet still not being able to find or missing out on things that matter to them. At the same time, organizers are stretched thin across too many platforms, struggling to reach the right audience.
Our research showed that the problem isn't a lack of information — it's that the right information isn't reaching the right people.
SOLUTION
A personalized digital bulletin board for discovering, posting, and managing everything happening on campus
CMU Bulletin is a visual platform utilizing posters to centralizes campus discovery for students through a personalized, tag-based feed with real-time recommendations — while giving organizers an AI-assisted uploading experience that makes posting and managing opportunities effortless.
CMU Bulletin lets users browse a list of selected content in a way that suits them best through personalized recommendations.
A personalized onboarding experience
In order to help customize the experience of CMU students, CMU Bulletin lets users pick their interests to curate their home feed.
A personalized onboarding experience
In order to help customize the experience of CMU students, CMU Bulletin lets users pick their interests to curate their home feed.