OVERVIEW
Event discovery as a social act.
Finding an event, deciding it's worth going to, and getting people to come with you are persistent friction points.
So we built a platform that brings all three steps together: a social, gamified space for Pittsburgh users to discover, share, and make plans to go to local events together.
As the sole designer on the team, I:
Led user research through surveys and interviews to identify student needs and inform feature decisions
Produced and iterated on wireframes from low to high fidelity to define the site's UX and UI
Worked closely with developers across the full pipeline to launch and update the site
PROBLEM SPACE
How might we redesign local event discovery for young adults so that finding something to do and someone to do it with happens in the same place?
Going out as a young adult isn't just about finding something to do — it's about finding the right thing, with the right people, at the right time. Our research showed that social circles are the single biggest driver of whether someone actually shows up to an event.