ARTPINK ACADEMY

Branding materials

Celebrating the life and work of the prolific Vietnamese designer Duy Dao through a multimedia series

ROLE


Brand Design

Motion Design

Publication Design

TIMELINE


8 weeks - Spring 2026


TEAM


Sole Designer


TOOLS


Adobe Illustrator

Adobe Indesign

HTML/CSS

Figma

Crafting intuitive personal finance tools and secure onboarding experiences for a leading Vietnamese commercial bank

ROLE


UX Design

User Research

TIMELINE


11 weeks - Summer 2025



TEAM


1 Senior

UX researcher

1 Senior

UX Designer


TOOLS


Figma

Figjam

ANIMATION

Finding the romance in creativity

A 1-minute animation exploring what it means to be a creative through observations of everyday life.

BOOKLET

Taking readers through Duy Dao's life and work in a 16-page booklet

Following Duy Dao's journey between Hanoi and California, the booklet traces how time and place shaped both who he is and the creative practice he's built today, introducing readers to the many sides of him as a creative.

POSTER

Structuring chaos - Bridging cultures and philosophy

An informational poster introduces viewers to the contrast that made Duy Dao's work so compelling: The rigorous disclipine of Western design and the vibrant, often chaotic soul of Vietnamese culture.

DETAILED VIEWS

WEBSITE

Cataloguing Duy Dao's work through interactive media

A HTML/CSS website showcasing Duy Dao's vast variety of work across different disciplines. Visit the live website here.

THE SYSTEM

Building a system centered around navigation.

Duy Dao's journey is rooted in place, and he often describes his ideas and philosophy through traffic metaphors, which is why the foundational building blocks to this project is centered around navigation ⛔

EXPLORATIONS AND EXPERIMENTS

Research, sketching and iterating

Going into this project, I had no idea how I wanted the final outcome to turn out. This ended up being a good thing because it allowed me to explore very different concepts and swing in literally opposite directions without being tied down to anything!

REFLECTION

Diving in headfirst

I was initially very nervous at the workload that this project promised, especially the building a system part. I came out much more confident in embracing ambiguity and uncertainty, as well as making pivots when the need arises. Special thanks to Brett and Joana for always being so supportive throughout the entire process, and to Ashley for helping me survive the printer!

SHB SAHA

Mobile banking application

Crafting intuitive personal finance tools and secure onboarding experiences for a leading Vietnamese commercial bank

ROLE


UX Design

User Research

TIMELINE


11 weeks - Summer 2025



TEAM


1 Senior UX researcher

1 Senior UX Designer


TOOLS


Figma

Figjam