ARTPINK ACADEMY

Branding materials

Crafting the identity for The Other Side of Imagination - an exhibition hosted by Vietnam’s leading global art prep school

ROLE


Asset Development

Merchandise Design

Publication Design

TIMELINE


11 weeks - Summer 2025



TEAM


1 Design lead [Max Nguyen]

1 Publication lead [Anh Le Bui]


TOOLS


Adobe Illustrator

Adobe Indesign

Crafting intuitive personal finance tools and secure onboarding experiences for a leading Vietnamese commercial bank

ROLE


UX Design

User Research

TIMELINE


11 weeks - Summer 2025



TEAM


1 Senior

UX researcher

1 Senior

UX Designer


TOOLS


Figma

Figjam

OVERVIEW

An exhibition of young creatives

I worked on the Personal finance management features: working on the shipped asset overview feature and owning the end to end of a cash flow management feature Onboarding flow: Re-designing the existing flow, focusing on introducing

INCLUDING WORKS FROM

26 Creatives

FEATURED & REPORTED BY

5 Major Outlets

During my time on at Artpink Academy, I:

  1. Developed design assets used in branding materials

  1. Created a suite of merchandise for the exhibition

  1. Edited the exhibition's catalogue

BRAND DEVELOPMENT

Developing patterns for a meeting between the old and the new

One of the key highlights of this year's exhibition was the return of alumni displaying their works alongside graduating students. The branding needed to honor that dialogue — feeling fresh while staying cohesive with the center's existing visual identity. The ripple that forms when a droplet hits water became the central metaphor: a meeting point between what came before and what's arriving.


Working under the design lead, I developed 20+ patterns built on intersecting circle halves as a baseline geometry — applied consistently across the exhibition's branding touchpoints.

APPLICATION

Merchandising

APPLICATION

On the day

SHB SAHA

Mobile banking application

Crafting intuitive personal finance tools and secure onboarding experiences for a leading Vietnamese commercial bank

ROLE


UX Design

User Research

TIMELINE


11 weeks - Summer 2025



TEAM


1 Senior UX researcher

1 Senior UX Designer


TOOLS


Figma

Figjam

IMPACT

Designing solutions to bridge the old and the new across a product.

I worked on the Personal finance management features: working on the shipped asset overview feature and owning the end to end of a cash flow management feature Onboarding flow

CONTRIBUTED TO A SHIPPED FEATURE RELEASED TO

200,000+ users

across Vietnam

PRESENTING RESEARCH & FINDINGS TO

12 domain experts across departments

MY TAKEAWAYS

I worked on the Personal finance management features: working on the shipped asset overview feature and owning the end to end of a cash flow management feature Onboarding flow: Re-designing the existing flow, focusing on introducing new credit offerings and improving the flow: Re-designing the

new credit offerings and improving the flow: Re-designing the